The process of having your business’ website designed, developed, filled with content, and then signed off is always exciting, and when working with Bravesight (our parent company) or Pronto, it won’t be too stressful either. Once the site goes live and gets picked up by Google and the likes, then starts generating enquiries and sales, you may think you’re done. But, you’re not.
Why keep your website updated?
As with anything you care about, your website needs upkeep. A maintenance plan prevents your website from going stale and, arguably even more important, it keeps things secure and working correctly.
Not only do you need to review and refresh the content periodically, but the backend of your site also needs proper care and attention, too. Sure, it takes some time and effort to keep your website updated and secure, but it’s time well spent!
It doesn’t take long for the software behind your website to get outdated and therefore, unsafe. It may look like everything is fine, as the site is up and running and looks just the same, but without updating it could become much slower to load, or the contact form stops working suddenly. You probably won’t find out about the issue this straight away, but it will impact the users.
When you do not update your site and keep it in tip-top shape, you risk the website security and miss out on new features and improvements. Your audience are your potential customers, so you want to keep them engaged and happy. An optimal experience for them is best for your business.
It depends on what platform your website is built on.
The software your website’s software is built on, which could be WordPress or another open-source platform, releases updates several times a year. Plugins and themes are regularly updated, too. These updates get done for security reasons mainly and stay up to date with the ever-changing industry standards.
With each new release, bugs get fixed, new features are added, plus speed and performance is improved. Even if you don’t use an open-source platform, your software vendor almost certainly releases similar updates periodically.
Currently, WordPress powers nearly 25% of all websites in the world. It’s a hugely popular platform and for a good reason. We love it! In saying that, it’s popularity also makes WordPress a target for malicious code distributors, data thieves, and spammers.
As WordPress is open-source, anyone with a bit of coding knowledge can learn how to use and improve it. Unfortunately, that also means it’s not too much of a hassle for savvy hackers to find ways to break in.
If you’d prefer to focus on running your business than maintaining your website and checking for updates, we’re here to help. At Pronto and Bravesight, we offer a range of affordable and effective website maintenance packages that will make your life easier and ensure your site’s smooth running.
Let us take care of your WordPress website.
We check and update everything, so that’s one less thing for you to worry about! We even offer hacker insurance, so if for any reason your website does get hacked under our care, we’ll put it right, and it won’t cost you a cent extra. Take a look at the options available [link to https://www.prontowebsites.co.nz/] and if you have any questions, feel free to contact us any time!